OCTOBER 2022
TOUS Presents a New Jewelry Purchasing Experience and Remodels its Flagship Store in Madrid
The jewelry company, which presented its brand evolution in September, has remodeled its store at Serrano 50 to make it a meeting point where styling and creativity are the order of the day The new concept promotes customer autonomy and a new way of interacting with the product In connection with the commitment to self-expression through styling, the store&r ...
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MAY 2022
TOUS forges ahead in its growth and creates the position of Chief of Merchandising, who will report directly to the CEO and form part of COMEX
The new role will be filled by Jonathan Delfino, who joins TOUS with a track record of more than 20 years in the retail sector Delfino’s mission is to continue driving the growth of the business and maximizing sales
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MARCH 2022
TOUS goes all-in on customizing the shopping experience with its new mobile app
The app is now available for Android and Apple devices and can be downloaded from from Google Play and the App Store. The company's main objective is to connect more effectively with its customers globally thanks to an advanced personal space.
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MARCH 2022
Tamara Falcó presents the Collection Tamara Falcó X TOUS jointly with TOUS’ Director of Design
Tamara Falcó Preysler presented Tamara Falcó X TOUS, the jewelry firm’s new joint project with the designer, yesterday in Madrid. This collection reflects Tamara’s personality and style through her creations. To create it, the TOUS ambassador traveled through her memories, experiences and feelings.
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FEBRUARY 2022
TOUS posts a 37% increase in turnover in 2021 and sees a return to pre-pandemic levels one year ahead of schedule
The company reports sales of 384 million euros, returning to pre-Covid levels as it moves into 2022 with enormous potential for growth. 2021 was marked by an in-depth exercise in transformation around the TOUS Next project, which has produced excellent results in terms of competitiveness and the growth of the jewelry firm. TOUS made a commitment to innovati ...
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DECEMBER 2021
TOUS Launches its First 100% TOUS Smartwatches Collection
Rond Connect and B-Connect are TOUS’ new smartwatches.
TOUS Smartwatches have a brand-exclusive design and app.
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DECEMBER 2021
TOUS launches the first co-created campaign “Made of TOUS”
The campaign is made up of three different spots, created by three artists who have reinterpreted the essence of the hundred-year-old brand. “Made of TOUS” will be presented worldwide today, December 1 st and will appear in audiovisual, digital and written media in all countries in which TOUS is present. The “Made of TOUS” campaign is ...
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NOVEMBER 2021
TOUS incorporates Feng Shui, neuroarchitecture and biophilia techniques into its transformation process
Se trata de un proyecto pionero que sitúa al talento en el centro y que propone favorecer las sinergias entre los distintos equipos mediante una gestión centralizada y más ágil.
La compañía da un paso más en su proceso de transformación renovando por completo los espacios de trabajo bajo criterios de en ...
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NOVEMBER 2021
TOUS launches the Tamara Falcó X TOUS collection
TOUS and Tamara Falcó team up to create a collection that showcases the designer’s most intimate side and solidifies their partnership.
The collection features ten pieces: six medallions, three bracelets and a necklace.
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OCTOBER 2021
TOUS opens a flagship store in Artz Pedregal
This new store is the biggest one in Latin America and is in line with the jewelry firm’s new concept. The store covers 200 m2 and is located in a shopping mall in Artz Pedregal, which attests to the brand’s choice of prime locations. A jewelry workshop has been set up in the store with a Mexican craftsman from the TOUS Jewelry & Artisans Sch ...
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