TOUS launches Belinda Peregrín X TOUS

OCTOBER 2021

TOUS launches Belinda Peregrín X TOUS


TOUS designs a very special piece of jewelry with Belinda, ambassador for the brand. Belinda Peregrín x TOUS manages to capture the essence of the Magic Nature collection with a very personal touch.

TOUS sets up SUOT STUDIO, the Group’s new experimental jewelry project

OCTOBER 2021

TOUS sets up SUOT STUDIO, the Group’s new experimental jewelry project


This experimental jewelry project has been designed to link craft tradition to creativity in order to encounter new talent in the different disciplines in the world of jewelry. SUOT STUDIO will work towards innovating the jewelry sector with collections of pieces designed and made in Spain using a high proportion of recycled materials. ...

TOUS to be in the Spain Pavilion’s shop at the Expo 2020 Dubai

OCTOBER 2021

TOUS to be in the Spain Pavilion’s shop at the Expo 2020 Dubai


The company continues to drive internationalization forward and remains committed to sustainability. TOUS will display updated versions of its most emblematic collections alongside some new items.

TOUS drives its transformation in a year marked by the pandemic

JULY 2021

TOUS drives its transformation in a year marked by the pandemic


The company closed business year 2020 with a turnover of 280 million euros in a year in which it was forced to close its stores for 35% of the time. This figure is entirely dictated by the impact of the COVID crisis, which had a significant impact on sales in the first semester, and that TOUS managed to turn around in the second half of the year. The jewelry ...

TOUS launches the ''We are Mothers, We are Bears'' campaign

APRIL 2021

TOUS launches the ''We are Mothers, We are Bears'' campaign


The brand is celebrating Mother’s Day by paying homage to the vulnerability and fortitude inherent inmotherhood through its iconic bear. The campaign, conceived by LOLA MullenLowe, will be launched globally on April 12 in audiovisual, digital, overseas and print media.

TOUS presents Save, the new collection of Eugenia by TOUS

FEBRUARY 2021

TOUS presents Save, the new collection of Eugenia by TOUS


Once again, Eugenia Martínez de Irujo, presents a new collection of jewelry for TOUS in the Spring - Summer 2021 season. 

TOUS holds its own in 2020 and launches an ambitious transformation

FEBRUARY 2021

TOUS holds its own in 2020 and launches an ambitious transformation


With stores closed for more than a third of the year and world economies at a standstill, the company demonstrated its capacity for resilience and softened the pandemic’s impact on sales. The jewelry firm posted a 72% rise in e-commerce in 2020 to now represent 20% of turnover.TOUS Next is the name of the transformation project to bolster competit ...

Strong TOUS results in 2019 help cushion the impact of COVID-19

AUGUST 2020

Strong TOUS results in 2019 help cushion the impact of COVID-19


TOUS continues to grow another year in term of both sales and profits. The company closed the 2019 financial year with a profit of €30 million, up 6.8% from last year. ...

 Rosa Tous joins the board of the Catalonia Association of Jewelers, Goldsmiths, Watchmakers and Gemologists (JORGC) as second Vice President

JULY 2020

Rosa Tous joins the board of the Catalonia Association of Jewelers, Goldsmiths, Watchmakers and Gemologists (JORGC) as second Vice President


Rosa Tous, corporate vice-chairwoman of TOUS, has just joined the Catalonia Association of Jewelers, Goldsmiths, Watchmakers and Gemmologists (JORGC) as its second Vice-President, a position she views as an exciting challenge. She has stated that she is "excited about this appointment that takes place in a challenging context for our sector but one that offe ...

TOUS awarded the Garantía.Madrid mark in recognition for its fight against COVID-19

JULY 2020

TOUS awarded the Garantía.Madrid mark in recognition for its fight against COVID-19


The mark certifies the commitment of retailers, businesses, industries, freelancers and third-sector bodies in Madrid to the prevention and minimization of the risks caused by COVID-19.
1234