TOUS forges ahead in its growth and creates the position of Chief of Merchandising, who will report directly to the CEO and form part of COMEX

MAY 2022

TOUS forges ahead in its growth and creates the position of Chief of Merchandising, who will report directly to the CEO and form part of COMEX


The new role will be filled by Jonathan Delfino, who joins TOUS with a track record of more than 20 years in the retail sector Delfino’s mission is to continue driving the growth of the business and maximizing sales

TOUS goes all-in on customizing the shopping experience with its new mobile app

MARCH 2022

TOUS goes all-in on customizing the shopping experience with its new mobile app


The app is now available for Android and Apple devices and can be downloaded from from Google Play and the App Store. The company's main objective is to connect more effectively with its customers globally thanks to an advanced personal space.

Tamara Falcó presents the Collection Tamara Falcó X TOUS jointly with TOUS’ Director of Design

MARCH 2022

Tamara Falcó presents the Collection Tamara Falcó X TOUS jointly with TOUS’ Director of Design


Tamara Falcó Preysler presented Tamara Falcó X TOUS, the jewelry firm’s new joint project with the designer, yesterday in Madrid. This collection reflects Tamara’s personality and style through her creations. To create it, the TOUS ambassador traveled through her memories, experiences and feelings.

TOUS posts a 37% increase in turnover in 2021 and sees a return to pre-pandemic levels one year ahead of schedule

FEBRUARY 2022

TOUS posts a 37% increase in turnover in 2021 and sees a return to pre-pandemic levels one year ahead of schedule


The company reports sales of 384 million euros, returning to pre-Covid levels as it moves into 2022 with enormous potential for growth. 2021 was marked by an in-depth exercise in transformation around the TOUS Next project, which has produced excellent results in terms of competitiveness and the growth of the jewelry firm. TOUS made a commitment to innovati ...

TOUS Launches its First 100% TOUS Smartwatches Collection

DECEMBER 2021

TOUS Launches its First 100% TOUS Smartwatches Collection


Rond Connect and B-Connect are TOUS’ new smartwatches. TOUS Smartwatches have a brand-exclusive design and app.

TOUS launches the first co-created campaign “Made of TOUS”

DECEMBER 2021

TOUS launches the first co-created campaign “Made of TOUS”


The campaign is made up of three different spots, created by three artists who have reinterpreted the essence of the hundred-year-old brand. “Made of TOUS” will be presented worldwide today, December 1 st and will appear in audiovisual, digital and written media in all countries in which TOUS is present. The “Made of TOUS” campaign is ...

TOUS incorporates Feng Shui, neuroarchitecture and biophilia techniques into its transformation process

NOVEMBER 2021

TOUS incorporates Feng Shui, neuroarchitecture and biophilia techniques into its transformation process


Se trata de un proyecto pionero que sitúa al talento en el centro y que propone favorecer las sinergias entre los distintos equipos mediante una gestión centralizada y más ágil. La compañía da un paso más en su proceso de transformación renovando por completo los espacios de trabajo bajo criterios de en ...

TOUS launches the Tamara Falcó X TOUS collection

NOVEMBER 2021

TOUS launches the Tamara Falcó X TOUS collection


TOUS and Tamara Falcó team up to create a collection that showcases the designer’s most intimate side and solidifies their partnership. The collection features ten pieces: six medallions, three bracelets and a necklace.

TOUS opens a flagship store in Artz Pedregal

OCTOBER 2021

TOUS opens a flagship store in Artz Pedregal


This new store is the biggest one in Latin America and is in line with the jewelry firm’s new concept. The store covers 200 m2 and is located in a shopping mall in Artz Pedregal, which attests to the brand’s choice of prime locations. A jewelry workshop has been set up in the store with a Mexican craftsman from the TOUS Jewelry & Artisans Sch ...

TOUS launches Belinda Peregrín X TOUS

OCTOBER 2021

TOUS launches Belinda Peregrín X TOUS


TOUS designs a very special piece of jewelry with Belinda, ambassador for the brand. Belinda Peregrín x TOUS manages to capture the essence of the Magic Nature collection with a very personal touch.
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