At TOUS, innovating is a way to understand the world. This attitude has distinguished us from the day the company was founded. We look around us and move ahead to connect with people. It means we’re not afraid to think outside the box. We’ve already done it, thanks to the genius of Rosa Oriol and Salvador Tous. The two of them revolutionized the jewelry industry. They created a new language which allowed jewelry to participate in people's daily life. They transformed jewelry into a day-to-day art form. We continue to do so today, because it is part of our legacy and our essence.

We have not been waiting for the future to happen. In 2022, we introduced a profound transformation: the evolution of our brand. Today we can say that TOUS is more TOUS than ever. It’s a brand based on self-expression that creatively explores new ways to take it above and beyond. We expand the meaning of innovation even further with our multifaceted vision. We look at people, preferences, communities, technologies, how we consume, feel, write, dress and interact. We continue a nimble yet constant conversation with the world around us, so we can quickly react to the present.

To promote innovation at every level, we have designed and implemented new forms of production, new materials and new experiences for both our clients and our teams. All this has crystallized into new projects that have already become a reality and many others that are being incubated and which will open up new paths we are eager to explore. What’s Next?