TOUS Presents a New Jewelry Purchasing Experience and Remodels its Flagship Store in Madrid

OCTOBER 2022

TOUS Presents a New Jewelry Purchasing Experience and Remodels its Flagship Store in Madrid


The jewelry company, which presented its brand evolution in September, has remodeled its store at Serrano 50 to make it a meeting point where styling and creativity are the order of the day The new concept promotes customer autonomy and a new way of interacting with the product In connection with the commitment to self-expression through styling, the store&r ...

TOUS presents the evolution of its brand and corporate purpose

SEPTEMBER 2022

TOUS presents the evolution of its brand and corporate purpose


Self-expression and creativity, at the heart of the brand’s evolution. This process is manifested in new customer relationship formulas, in the exploration of visual codes and in the presentation of a new logo. TOUS synthesizes the essence of the brand's evolution in a new campaign that draws it deeper into fashion territory. ...

TOUS reaffirms its commitment to innovation and reinforces its connection with consumers by creating the role of Brand Experience Director

JULY 2022

TOUS reaffirms its commitment to innovation and reinforces its connection with consumers by creating the role of Brand Experience Director


With more than 20 years of experience working with well-known retail brands, Anna Sió assumes this role and joins the jewelry firm’s Management Committee, reporting to Anaïs Durand, Director of Marketing and Communication. In this role, Sió will lead the brand experience model with an interdisciplinary vision and a special focus on d ...

TOUS forges ahead in its growth and creates the position of Chief of Merchandising, who will report directly to the CEO and form part of COMEX

MAY 2022

TOUS forges ahead in its growth and creates the position of Chief of Merchandising, who will report directly to the CEO and form part of COMEX


The new role will be filled by Jonathan Delfino, who joins TOUS with a track record of more than 20 years in the retail sector Delfino’s mission is to continue driving the growth of the business and maximizing sales

TOUS comes up with new experiences to connect with consumers at its first year at the Primavera Sound and Mad Cool festivals

MAY 2022

TOUS comes up with new experiences to connect with consumers at its first year at the Primavera Sound and Mad Cool festivals


At the two events, festival-goers will be able to plunge into the world of TOUS through specially designed pop-ups for these festivals based on omnichannel criteria TOUS will launch Made of Sound, a campaign featuring a band of seven of the firm’s iconic bears, reinterpreted with an anime look, that will come to life in a collection of jewels and acces ...

TOUS Jewelry Trade and Artisans School kicks off fourth edition and returns to in-person format

APRIL 2022

TOUS Jewelry Trade and Artisans School kicks off fourth edition and returns to in-person format


In the fourth edition, and as part of the return to the in-person format, TOUS has once again opened its doors to students and institutions The jewelry firm was visited by the Cordoba School of Jewelry, a National Center of Reference; the JORGC Jewelry School; the Official School of Jewelers, Goldsmiths, Watchmakers and Gemmologists of Catalonia, and the Val ...

TOUS recognized with award from Forbes Credit Suisse for its commitment to sustainability

APRIL 2022

TOUS recognized with award from Forbes Credit Suisse for its commitment to sustainability


La primera edición de los premios Forbes Credit Suisse ha reconocido la trayectoria de TOUS en el ámbito de la sostenibilidad y la aplicación transversal de valores sostenibles en su actividad La Escuela TOUS de Joyería y Oficios Artesanos ha sido destacada entre las iniciativas sostenibles que desarrolla dentro de su actividad ...

TOUS goes all-in on customizing the shopping experience with its new mobile app

MARCH 2022

TOUS goes all-in on customizing the shopping experience with its new mobile app


The app is now available for Android and Apple devices and can be downloaded from from Google Play and the App Store. The company's main objective is to connect more effectively with its customers globally thanks to an advanced personal space.

Tamara Falcó presents the Collection Tamara Falcó X TOUS jointly with TOUS’ Director of Design

MARCH 2022

Tamara Falcó presents the Collection Tamara Falcó X TOUS jointly with TOUS’ Director of Design


Tamara Falcó Preysler presented Tamara Falcó X TOUS, the jewelry firm’s new joint project with the designer, yesterday in Madrid. This collection reflects Tamara’s personality and style through her creations. To create it, the TOUS ambassador traveled through her memories, experiences and feelings.

TOUS posts a 37% increase in turnover in 2021 and sees a return to pre-pandemic levels one year ahead of schedule

FEBRUARY 2022

TOUS posts a 37% increase in turnover in 2021 and sees a return to pre-pandemic levels one year ahead of schedule


The company reports sales of 384 million euros, returning to pre-Covid levels as it moves into 2022 with enormous potential for growth. 2021 was marked by an in-depth exercise in transformation around the TOUS Next project, which has produced excellent results in terms of competitiveness and the growth of the jewelry firm. TOUS made a commitment to innovati ...
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