TOUS drives its transformation in a year marked by the pandemic

JULY 2021

TOUS drives its transformation in a year marked by the pandemic


The company closed business year 2020 with a turnover of 280 million euros in a year in which it was forced to close its stores for 35% of the time. This figure is entirely dictated by the impact of the COVID crisis, which had a significant impact on sales in the first semester, and that TOUS managed to turn around in the second half of the year. The jewelry ...

TOUS Takes a Further Step in its Commitment to Transformation by Onboarding Alu Rodriguez as CTO and CIO

JULY 2021

TOUS Takes a Further Step in its Commitment to Transformation by Onboarding Alu Rodriguez as CTO and CIO


The new hire is part of the jewelry firm’s new strategic plan, TOUS Next, to power digitization and transformation, help deliver on its goals and expand the business.  Alu has a proven track record in IT, as well as in rolling out data and digital transformation strategies for well-known firms. In March 2021 she was listed as one of the 40 Women L ...

The TOUS Jewelry & Artisans School starts its third edition in a totally digital format

APRIL 2021

The TOUS Jewelry & Artisans School starts its third edition in a totally digital format


The School has adapted to current needs and, thanks to the digitization of its resources, more than 190 students have enrolled, the highest number since the launch of the project With the goal of preserving an age-old trade, the School provides training and career opportunities to students from nine international schools in Portugal, Mexico and Spain ...

TOUS launches the ''We are Mothers, We are Bears'' campaign

APRIL 2021

TOUS launches the ''We are Mothers, We are Bears'' campaign


The brand is celebrating Mother’s Day by paying homage to the vulnerability and fortitude inherent inmotherhood through its iconic bear. The campaign, conceived by LOLA MullenLowe, will be launched globally on April 12 in audiovisual, digital, overseas and print media.

TOUS COLLABORATES WITH JUNGLE BATTLE

MARCH 2021

TOUS COLLABORATES WITH JUNGLE BATTLE


With the aim of supporting creativity and art, as well as to promote emerging talent, TOUS is collaborating with the innovative initiative Jungle Battle, the first 100% digital dance competition to be launched in Spain.

TOUS Moves Sustainability Forward in Partnership with Tracemark to Guarantee Jewelry Origin Traceability

MARCH 2021

TOUS Moves Sustainability Forward in Partnership with Tracemark to Guarantee Jewelry Origin Traceability


Customers can check the provenance of materials and manufacturing behind each piece of jewelry and certifications with an alphanumeric or QR code enclosed with each piece This pilot project kicks off with its first collection, Teddy Bear Stars in gold and diamonds, released at Christmas and available again starting in April in four markets: Spain, Mexico, Po ...

TOUS presents Save, the new collection of Eugenia by TOUS

FEBRUARY 2021

TOUS presents Save, the new collection of Eugenia by TOUS


Once again, Eugenia Martínez de Irujo, presents a new collection of jewelry for TOUS in the Spring - Summer 2021 season. 

TOUS holds its own in 2020 and launches an ambitious transformation

FEBRUARY 2021

TOUS holds its own in 2020 and launches an ambitious transformation


With stores closed for more than a third of the year and world economies at a standstill, the company demonstrated its capacity for resilience and softened the pandemic’s impact on sales. The jewelry firm posted a 72% rise in e-commerce in 2020 to now represent 20% of turnover.TOUS Next is the name of the transformation project to bolster competit ...

TOUS launches its Christmas campaign in an emotional appeal in a different year for everybody

NOVEMBER 2020

TOUS launches its Christmas campaign in an emotional appeal in a different year for everybody


After 100 years of celebrating Christmas, this year TOUS is launching its Christmas campaign in an emotional appeal in a particularly uncertain year by wishing the best that can be wished in times like these, that it can be normal or as normal as possible.

TOUS opens an archives and museum that cover the brand's one-hundred-year history: TOUS HERITAGE

NOVEMBER 2020

TOUS opens an archives and museum that cover the brand's one-hundred-year history: TOUS HERITAGE


TOUS, Spain's leading fine jewelry and accessory brand in the affordable luxury segment, opens TOUS Heritage, an archives and museum designed to conserve and exhibit the company’s historical heritage. The museum is both a physical exhibit located at the firm's headquarters in Manresa, and an online version where visitors can browse the company's history thro ...
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