JULY 2021
TOUS Takes a Further Step in its Commitment to Transformation by Onboarding Alu Rodriguez as CTO and CIO
The new hire is part of the jewelry firm’s new strategic plan, TOUS Next, to power digitization and transformation, help deliver on its goals and expand the business.
Alu has a proven track record in IT, as well as in rolling out data and digital transformation strategies for well-known firms.
In March 2021 she was listed as one of the 40 Women L ...
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APRIL 2021
The TOUS Jewelry & Artisans School starts its third edition in a totally digital format
The School has adapted to current needs and, thanks to the digitization of its resources, more than 190 students have enrolled, the highest number since the launch of the project
With the goal of preserving an age-old trade, the School provides training and career opportunities to students from nine international schools in Portugal, Mexico and Spain ...
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APRIL 2021
TOUS launches the ''We are Mothers, We are Bears'' campaign
The brand is celebrating Mother’s Day by paying homage to the vulnerability and fortitude inherent inmotherhood through its iconic bear.
The campaign, conceived by LOLA MullenLowe, will be launched globally on April 12 in audiovisual, digital, overseas and print media.
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MARCH 2021
TOUS COLLABORATES WITH JUNGLE BATTLE
With the aim of supporting creativity and art, as well as to promote emerging talent, TOUS is collaborating with the innovative initiative Jungle Battle, the first 100% digital dance competition to be launched in Spain.
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MARCH 2021
TOUS Moves Sustainability Forward in Partnership with Tracemark to Guarantee Jewelry Origin Traceability
Customers can check the provenance of materials and manufacturing behind each piece of jewelry and certifications with an alphanumeric or QR code enclosed with each piece
This pilot project kicks off with its first collection, Teddy Bear Stars in gold and diamonds, released at Christmas and available again starting in April in four markets: Spain, Mexico, Po ...
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FEBRUARY 2021
TOUS presents Save, the new collection of Eugenia by TOUS
Once again, Eugenia Martínez de Irujo, presents a new collection of jewelry for TOUS in the Spring - Summer 2021 season.
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FEBRUARY 2021
TOUS holds its own in 2020 and launches an ambitious transformation
With stores closed for more than a third of the year and world economies at a standstill, the company demonstrated its capacity for resilience and softened the pandemic’s impact on sales. The jewelry firm posted a 72% rise in e-commerce in 2020 to now represent 20% of turnover.TOUS Next is the name of the transformation project to bolster competit ...
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NOVEMBER 2020
TOUS launches its Christmas campaign in an emotional appeal in a different year for everybody
After 100 years of celebrating Christmas, this year TOUS is launching its Christmas campaign in an emotional appeal in a particularly uncertain year by wishing the best that can be wished in times like these, that it can be normal or as normal as possible.
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NOVEMBER 2020
TOUS opens an archives and museum that cover the brand's one-hundred-year history: TOUS HERITAGE
TOUS, Spain's leading fine jewelry and accessory brand in the affordable luxury segment, opens TOUS Heritage, an archives and museum designed to conserve and exhibit the company’s historical heritage. The museum is both a physical exhibit located at the firm's headquarters in Manresa, and an online version where visitors can browse the company's history thro ...
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NOVEMBER 2020
OSO, the documentary that traces TOUS’ 100 years of history, released on Amazon Prime Video
Presented at the 68th edition of the San Sebastián Film Festival, the documentary is available on Amazon Prime Video in more than 90 countries in its original version and subtitled in 11 languagesDirected by AmandanSans Pantling and produced by Globomedia (The Mediapro Studio) and UM Studios, OSO features the members of the Tous family, the brand’s ambassado ...
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