TOUS posts a 37% increase in turnover in 2021 and sees a return to pre-pandemic levels one year ahead of schedule

FEBRUARY 2022

TOUS posts a 37% increase in turnover in 2021 and sees a return to pre-pandemic levels one year ahead of schedule


The company reports sales of 384 million euros, returning to pre-Covid levels as it moves into 2022 with enormous potential for growth. 2021 was marked by an in-depth exercise in transformation around the TOUS Next project, which has produced excellent results in terms of competitiveness and the growth of the jewelry firm. TOUS made a commitment to innovati ...

TOUS donates jewelry workshop materials to the Manolo Blahnik Art School in La Palma

JANUARY 2022

TOUS donates jewelry workshop materials to the Manolo Blahnik Art School in La Palma


The donation will take place in the framework of the recovery of La Palma, which was devastated by the recent eruption of the volcano Cumbre Vieja. The Manolo Blahnik Art School in La Palma has formed part of the TOUS Jewelry & Artisans School since its first edition in 2018. TOUS’ commitment to the Canary Islands can be traced back almost 20 years ...

TOUS Launches its First 100% TOUS Smartwatches Collection

DECEMBER 2021

TOUS Launches its First 100% TOUS Smartwatches Collection


Rond Connect and B-Connect are TOUS’ new smartwatches. TOUS Smartwatches have a brand-exclusive design and app.

“OSO”, the documentary that traces TOUS’ one hundred years of history, comes to Movistar+

DECEMBER 2021

“OSO”, the documentary that traces TOUS’ one hundred years of history, comes to Movistar+


The documentary, which was presented at the 68th San Sebastián International Film Festival, will have reached more than 320 million homes around the world since its premiere.  Directed by Amanda Sans Pantling and produced by UM Studios (IPG Mediabrands) and Globomedia (THE MEDIAPRO STUDIO), “OSO” features members of the Tous family, t ...

TOUS launches the first co-created campaign “Made of TOUS”

DECEMBER 2021

TOUS launches the first co-created campaign “Made of TOUS”


The campaign is made up of three different spots, created by three artists who have reinterpreted the essence of the hundred-year-old brand. “Made of TOUS” will be presented worldwide today, December 1 st and will appear in audiovisual, digital and written media in all countries in which TOUS is present. The “Made of TOUS” campaign is ...

TOUS incorporates Feng Shui, neuroarchitecture and biophilia techniques into its transformation process

NOVEMBER 2021

TOUS incorporates Feng Shui, neuroarchitecture and biophilia techniques into its transformation process


Se trata de un proyecto pionero que sitúa al talento en el centro y que propone favorecer las sinergias entre los distintos equipos mediante una gestión centralizada y más ágil. La compañía da un paso más en su proceso de transformación renovando por completo los espacios de trabajo bajo criterios de en ...

TOUS launches the Tamara Falcó X TOUS collection

NOVEMBER 2021

TOUS launches the Tamara Falcó X TOUS collection


TOUS and Tamara Falcó team up to create a collection that showcases the designer’s most intimate side and solidifies their partnership. The collection features ten pieces: six medallions, three bracelets and a necklace.

TOUS opens a flagship store in Artz Pedregal

OCTOBER 2021

TOUS opens a flagship store in Artz Pedregal


This new store is the biggest one in Latin America and is in line with the jewelry firm’s new concept. The store covers 200 m2 and is located in a shopping mall in Artz Pedregal, which attests to the brand’s choice of prime locations. A jewelry workshop has been set up in the store with a Mexican craftsman from the TOUS Jewelry & Artisans Sch ...

TOUS launches Belinda Peregrín X TOUS

OCTOBER 2021

TOUS launches Belinda Peregrín X TOUS


TOUS designs a very special piece of jewelry with Belinda, ambassador for the brand. Belinda Peregrín x TOUS manages to capture the essence of the Magic Nature collection with a very personal touch.

TOUS sets up SUOT STUDIO, the Group’s new experimental jewelry project

OCTOBER 2021

TOUS sets up SUOT STUDIO, the Group’s new experimental jewelry project


This experimental jewelry project has been designed to link craft tradition to creativity in order to encounter new talent in the different disciplines in the world of jewelry. SUOT STUDIO will work towards innovating the jewelry sector with collections of pieces designed and made in Spain using a high proportion of recycled materials. ...
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