TOUS launches the ''We are Mothers, We are Bears'' campaign

APRIL 2021

TOUS launches the ''We are Mothers, We are Bears'' campaign


The brand is celebrating Mother’s Day by paying homage to the vulnerability and fortitude inherent inmotherhood through its iconic bear. The campaign, conceived by LOLA MullenLowe, will be launched globally on April 12 in audiovisual, digital, overseas and print media.

TOUS COLLABORATES WITH JUNGLE BATTLE

MARCH 2021

TOUS COLLABORATES WITH JUNGLE BATTLE


With the aim of supporting creativity and art, as well as to promote emerging talent, TOUS is collaborating with the innovative initiative Jungle Battle, the first 100% digital dance competition to be launched in Spain.

TOUS Moves Sustainability Forward in Partnership with Tracemark to Guarantee Jewelry Origin Traceability

MARCH 2021

TOUS Moves Sustainability Forward in Partnership with Tracemark to Guarantee Jewelry Origin Traceability


Customers can check the provenance of materials and manufacturing behind each piece of jewelry and certifications with an alphanumeric or QR code enclosed with each piece This pilot project kicks off with its first collection, Teddy Bear Stars in gold and diamonds, released at Christmas and available again starting in April in four markets: Spain, Mexico, Po ...

TOUS presents Save, the new collection of Eugenia by TOUS

FEBRUARY 2021

TOUS presents Save, the new collection of Eugenia by TOUS


Once again, Eugenia Martínez de Irujo, presents a new collection of jewelry for TOUS in the Spring - Summer 2021 season. 

TOUS holds its own in 2020 and launches an ambitious transformation

FEBRUARY 2021

TOUS holds its own in 2020 and launches an ambitious transformation


With stores closed for more than a third of the year and world economies at a standstill, the company demonstrated its capacity for resilience and softened the pandemic’s impact on sales. The jewelry firm posted a 72% rise in e-commerce in 2020 to now represent 20% of turnover.TOUS Next is the name of the transformation project to bolster competit ...

TOUS launches its Christmas campaign in an emotional appeal in a different year for everybody

NOVEMBER 2020

TOUS launches its Christmas campaign in an emotional appeal in a different year for everybody


After 100 years of celebrating Christmas, this year TOUS is launching its Christmas campaign in an emotional appeal in a particularly uncertain year by wishing the best that can be wished in times like these, that it can be normal or as normal as possible.

TOUS opens an archives and museum that cover the brand's one-hundred-year history: TOUS HERITAGE

NOVEMBER 2020

TOUS opens an archives and museum that cover the brand's one-hundred-year history: TOUS HERITAGE


TOUS, Spain's leading fine jewelry and accessory brand in the affordable luxury segment, opens TOUS Heritage, an archives and museum designed to conserve and exhibit the company’s historical heritage. The museum is both a physical exhibit located at the firm's headquarters in Manresa, and an online version where visitors can browse the company's history thro ...

OSO, the documentary that traces TOUS’ 100 years of history, released on Amazon Prime Video

NOVEMBER 2020

OSO, the documentary that traces TOUS’ 100 years of history, released on Amazon Prime Video


Presented at the 68th edition of the San Sebastián Film Festival, the documentary is available on Amazon Prime Video in more than 90 countries in its original version and subtitled in 11 languagesDirected by AmandanSans Pantling and produced by Globomedia (The Mediapro Studio) and UM Studios, OSO features the members of the Tous family, the brand’s ambassado ...

TOUS to premiere “OSO” at San Sebastian International Film Festival

SEPTEMBER 2020

TOUS to premiere “OSO” at San Sebastian International Film Festival


 TOUS is celebrating 100 years of history with the premiere of the documentary “OSO” at the 68th San Sebastian International Film Festival on 25 September.

Strong TOUS results in 2019 help cushion the impact of COVID-19

AUGUST 2020

Strong TOUS results in 2019 help cushion the impact of COVID-19


TOUS continues to grow another year in term of both sales and profits. The company closed the 2019 financial year with a profit of €30 million, up 6.8% from last year. ...
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