TOUS, a stop in the ''Safari Retail'' of the Retail and Brand Experience World Congress
This week the first edition of the Retail and Brand Experience World Congress (RBEWC) was held at the Fira de Barcelona. With the aim of generating a dialogue between the main players in the retail sector, the RBEWC has been created as an event that allows advancing the future proposals of retail digitalization.
But the Retail and Brand Experience World Congress is not just a congress. The lounge is complemented by the "Startup Village" and the "Safari Retail". Giving room to emerging companies, the "Startup Village" has shown the most innovative solutions to transform traditional retail stores into smart establishments. Also, in the "Safari Retail" have organized two routes for the most innovative shops in Barcelona that are examples of the latest trends in the sector as online stores that jump to offline, work with omnichannel proposals, have products that have the capacity to projection, are aseptic establishments that lead the renovation in the shopping experience and bet for sustainability. And TOUS is one of them, thanks to its commitment to omnichannel and digitalization.
The TOUS store in Paseo de Gracia 99 in Barcelona has been one of the stops of the "Barcelona Shopping Experience" of the "Safari Retail". With the visit, TOUS has given visibility to the firm for being a leader in the affordable luxury jewelry sector. In addition, a VIP visit has been organized within the store for senior international managers who have been received by Rosa Tous.
The participation of TOUS in the RBEWC shows that the firm is a clear example of the growth and success of a small family business that together with values such as effort, teamwork and confidence and the vision of being innovative, has achieved a reputed brand its quality and tradition.