TOUS Launches its First 100% TOUS Smartwatches Collection

DECEMBER 2021

TOUS Launches its First 100% TOUS Smartwatches Collection


Rond Connect and B-Connect are TOUS’ new smartwatches. TOUS Smartwatches have a brand-exclusive design and app.

TOUS launches the first co-created campaign “Made of TOUS”

DECEMBER 2021

TOUS launches the first co-created campaign “Made of TOUS”


The campaign is made up of three different spots, created by three artists who have reinterpreted the essence of the hundred-year-old brand. “Made of TOUS” will be presented worldwide today, December 1 st and will appear in audiovisual, digital and written media in all countries in which TOUS is present. The “Made of TOUS” campaign is ...

TOUS incorporates Feng Shui, neuroarchitecture and biophilia techniques into its transformation process

NOVEMBER 2021

TOUS incorporates Feng Shui, neuroarchitecture and biophilia techniques into its transformation process


Se trata de un proyecto pionero que sitúa al talento en el centro y que propone favorecer las sinergias entre los distintos equipos mediante una gestión centralizada y más ágil. La compañía da un paso más en su proceso de transformación renovando por completo los espacios de trabajo bajo criterios de en ...

TOUS launches the Tamara Falcó X TOUS collection

NOVEMBER 2021

TOUS launches the Tamara Falcó X TOUS collection


TOUS and Tamara Falcó team up to create a collection that showcases the designer’s most intimate side and solidifies their partnership. The collection features ten pieces: six medallions, three bracelets and a necklace.

TOUS opens a flagship store in Artz Pedregal

OCTOBER 2021

TOUS opens a flagship store in Artz Pedregal


This new store is the biggest one in Latin America and is in line with the jewelry firm’s new concept. The store covers 200 m2 and is located in a shopping mall in Artz Pedregal, which attests to the brand’s choice of prime locations. A jewelry workshop has been set up in the store with a Mexican craftsman from the TOUS Jewelry & Artisans Sch ...

TOUS launches Belinda Peregrín X TOUS

OCTOBER 2021

TOUS launches Belinda Peregrín X TOUS


TOUS designs a very special piece of jewelry with Belinda, ambassador for the brand. Belinda Peregrín x TOUS manages to capture the essence of the Magic Nature collection with a very personal touch.

TOUS sets up SUOT STUDIO, the Group’s new experimental jewelry project

OCTOBER 2021

TOUS sets up SUOT STUDIO, the Group’s new experimental jewelry project


This experimental jewelry project has been designed to link craft tradition to creativity in order to encounter new talent in the different disciplines in the world of jewelry. SUOT STUDIO will work towards innovating the jewelry sector with collections of pieces designed and made in Spain using a high proportion of recycled materials. ...

TOUS to be in the Spain Pavilion’s shop at the Expo 2020 Dubai

OCTOBER 2021

TOUS to be in the Spain Pavilion’s shop at the Expo 2020 Dubai


The company continues to drive internationalization forward and remains committed to sustainability. TOUS will display updated versions of its most emblematic collections alongside some new items.

TOUS drives its transformation in a year marked by the pandemic

JULY 2021

TOUS drives its transformation in a year marked by the pandemic


The company closed business year 2020 with a turnover of 280 million euros in a year in which it was forced to close its stores for 35% of the time. This figure is entirely dictated by the impact of the COVID crisis, which had a significant impact on sales in the first semester, and that TOUS managed to turn around in the second half of the year. The jewelry ...

TOUS launches the ''We are Mothers, We are Bears'' campaign

APRIL 2021

TOUS launches the ''We are Mothers, We are Bears'' campaign


The brand is celebrating Mother’s Day by paying homage to the vulnerability and fortitude inherent inmotherhood through its iconic bear. The campaign, conceived by LOLA MullenLowe, will be launched globally on April 12 in audiovisual, digital, overseas and print media.
12345