TOUS launches the first co-created campaign “Made of TOUS”

DECEMBER 2021

TOUS launches the first co-created campaign “Made of TOUS”


The campaign is made up of three different spots, created by three artists who have reinterpreted the essence of the hundred-year-old brand. “Made of TOUS” will be presented worldwide today, December 1 st and will appear in audiovisual, digital and written media in all countries in which TOUS is present. The “Made of TOUS” campaign is ...

TOUS incorporates Feng Shui, neuroarchitecture and biophilia techniques into its transformation process

NOVEMBER 2021

TOUS incorporates Feng Shui, neuroarchitecture and biophilia techniques into its transformation process


Se trata de un proyecto pionero que sitúa al talento en el centro y que propone favorecer las sinergias entre los distintos equipos mediante una gestión centralizada y más ágil. La compañía da un paso más en su proceso de transformación renovando por completo los espacios de trabajo bajo criterios de en ...

TOUS launches the Tamara Falcó X TOUS collection

NOVEMBER 2021

TOUS launches the Tamara Falcó X TOUS collection


TOUS and Tamara Falcó team up to create a collection that showcases the designer’s most intimate side and solidifies their partnership. The collection features ten pieces: six medallions, three bracelets and a necklace.

TOUS opens a flagship store in Artz Pedregal

OCTOBER 2021

TOUS opens a flagship store in Artz Pedregal


This new store is the biggest one in Latin America and is in line with the jewelry firm’s new concept. The store covers 200 m2 and is located in a shopping mall in Artz Pedregal, which attests to the brand’s choice of prime locations. A jewelry workshop has been set up in the store with a Mexican craftsman from the TOUS Jewelry & Artisans Sch ...

TOUS launches Belinda Peregrín X TOUS

OCTOBER 2021

TOUS launches Belinda Peregrín X TOUS


TOUS designs a very special piece of jewelry with Belinda, ambassador for the brand. Belinda Peregrín x TOUS manages to capture the essence of the Magic Nature collection with a very personal touch.

TOUS sets up SUOT STUDIO, the Group’s new experimental jewelry project

OCTOBER 2021

TOUS sets up SUOT STUDIO, the Group’s new experimental jewelry project


This experimental jewelry project has been designed to link craft tradition to creativity in order to encounter new talent in the different disciplines in the world of jewelry. SUOT STUDIO will work towards innovating the jewelry sector with collections of pieces designed and made in Spain using a high proportion of recycled materials. ...

TOUS Celebrates 20 Years in Mexico with Visit by Rosa Tous

OCTOBER 2021

TOUS Celebrates 20 Years in Mexico with Visit by Rosa Tous


Company stepped up digital sales from 5% to 20% by 2020 close, with triple digit growth in Mexico. Mexico still most important market after Spain, now with 123 stores. TOUS thanks Mexican customers for 20 years of loyal preference and shores up commitment with promotion of Mexican culture. ...

TOUS advances in its commitment to sustainability and launches its second collection of traceable pieces of jewelry with Tracemark

OCTOBER 2021

TOUS advances in its commitment to sustainability and launches its second collection of traceable pieces of jewelry with Tracemark


As in the first collection, customers can check the provenance of the materials, the craftsmanship behind each piece of jewelry and certifications using an alphanumeric or QR code enclosed with each piece. The traceable pieces in the second collection, called Hav, are made of gold and diamonds and will be available in Spain, Portugal, Mexico, Peru and Russia ...

The TOUS Jewelry Trade and Artisans School adds a new school to its third edition and bolsters the training program

OCTUBRE 2021

The TOUS Jewelry Trade and Artisans School adds a new school to its third edition and bolsters the training program


For the first time, the TOUS Jewelry Trade and Artisans School (ETJOA) has included a school based in Valencia, the Escola d’Art i Superior de Disseny (EASD, Valencia). In addition, with the aim of delivering added value to the students and the jewelry sector, the School has set up what it calls Artisan Experts, a network of experts who will serve to i ...

TOUS to be in the Spain Pavilion’s shop at the Expo 2020 Dubai

OCTOBER 2021

TOUS to be in the Spain Pavilion’s shop at the Expo 2020 Dubai


The company continues to drive internationalization forward and remains committed to sustainability. TOUS will display updated versions of its most emblematic collections alongside some new items.
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