TOUS Celebrates 20 Years in Mexico with Visit by Rosa Tous

OCTOBER 2021

TOUS Celebrates 20 Years in Mexico with Visit by Rosa Tous


Company stepped up digital sales from 5% to 20% by 2020 close, with triple digit growth in Mexico. Mexico still most important market after Spain, now with 123 stores. TOUS thanks Mexican customers for 20 years of loyal preference and shores up commitment with promotion of Mexican culture. ...

TOUS advances in its commitment to sustainability and launches its second collection of traceable pieces of jewelry with Tracemark

OCTOBER 2021

TOUS advances in its commitment to sustainability and launches its second collection of traceable pieces of jewelry with Tracemark


As in the first collection, customers can check the provenance of the materials, the craftsmanship behind each piece of jewelry and certifications using an alphanumeric or QR code enclosed with each piece. The traceable pieces in the second collection, called Hav, are made of gold and diamonds and will be available in Spain, Portugal, Mexico, Peru and Russia ...

The TOUS Jewelry Trade and Artisans School adds a new school to its third edition and bolsters the training program

OCTUBRE 2021

The TOUS Jewelry Trade and Artisans School adds a new school to its third edition and bolsters the training program


For the first time, the TOUS Jewelry Trade and Artisans School (ETJOA) has included a school based in Valencia, the Escola d’Art i Superior de Disseny (EASD, Valencia). In addition, with the aim of delivering added value to the students and the jewelry sector, the School has set up what it calls Artisan Experts, a network of experts who will serve to i ...

TOUS to be in the Spain Pavilion’s shop at the Expo 2020 Dubai

OCTOBER 2021

TOUS to be in the Spain Pavilion’s shop at the Expo 2020 Dubai


The company continues to drive internationalization forward and remains committed to sustainability. TOUS will display updated versions of its most emblematic collections alongside some new items.

TOUS drives its transformation in a year marked by the pandemic

JULY 2021

TOUS drives its transformation in a year marked by the pandemic


The company closed business year 2020 with a turnover of 280 million euros in a year in which it was forced to close its stores for 35% of the time. This figure is entirely dictated by the impact of the COVID crisis, which had a significant impact on sales in the first semester, and that TOUS managed to turn around in the second half of the year. The jewelry ...

TOUS Takes a Further Step in its Commitment to Transformation by Onboarding Alu Rodriguez as CTO and CIO

JULY 2021

TOUS Takes a Further Step in its Commitment to Transformation by Onboarding Alu Rodriguez as CTO and CIO


The new hire is part of the jewelry firm’s new strategic plan, TOUS Next, to power digitization and transformation, help deliver on its goals and expand the business.  Alu has a proven track record in IT, as well as in rolling out data and digital transformation strategies for well-known firms. In March 2021 she was listed as one of the 40 Women L ...

The TOUS Jewelry & Artisans School starts its third edition in a totally digital format

APRIL 2021

The TOUS Jewelry & Artisans School starts its third edition in a totally digital format


The School has adapted to current needs and, thanks to the digitization of its resources, more than 190 students have enrolled, the highest number since the launch of the project With the goal of preserving an age-old trade, the School provides training and career opportunities to students from nine international schools in Portugal, Mexico and Spain ...

TOUS launches the ''We are Mothers, We are Bears'' campaign

APRIL 2021

TOUS launches the ''We are Mothers, We are Bears'' campaign


The brand is celebrating Mother’s Day by paying homage to the vulnerability and fortitude inherent inmotherhood through its iconic bear. The campaign, conceived by LOLA MullenLowe, will be launched globally on April 12 in audiovisual, digital, overseas and print media.

TOUS COLLABORATES WITH JUNGLE BATTLE

MARCH 2021

TOUS COLLABORATES WITH JUNGLE BATTLE


With the aim of supporting creativity and art, as well as to promote emerging talent, TOUS is collaborating with the innovative initiative Jungle Battle, the first 100% digital dance competition to be launched in Spain.

TOUS Moves Sustainability Forward in Partnership with Tracemark to Guarantee Jewelry Origin Traceability

MARCH 2021

TOUS Moves Sustainability Forward in Partnership with Tracemark to Guarantee Jewelry Origin Traceability


Customers can check the provenance of materials and manufacturing behind each piece of jewelry and certifications with an alphanumeric or QR code enclosed with each piece This pilot project kicks off with its first collection, Teddy Bear Stars in gold and diamonds, released at Christmas and available again starting in April in four markets: Spain, Mexico, Po ...
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